Pros of Returning Video Games to Target:
1. Improved customer satisfaction: Allowing customers to return video games to Target can improve their overall satisfaction with the product, even if they are not happy with it initially. This can lead to repeat business and positive word-of-mouth advertising.
2. Increased brand loyalty: If your company is known for its commitment to customer satisfaction, you may attract more customers who value this trait in a company.
3. Reduced financial risk: By allowing customers to return video games, you may be able to reduce the financial risk associated with producing and marketing a product that does not meet customer expectations.
4. Data collection: Returning video games can also provide valuable data for your company to analyze. For example, if a particular game is being returned more frequently than others, this could indicate an issue with the game design or marketing strategy.
Cons of Returning Video Games to Target:
1. Increased costs: Allowing customers to return video games can increase the costs associated with producing and marketing your product.
2. Decreased revenue: If too many customers are returning video games, it could lead to a decrease in overall revenue for your company.
3. Negative impact on brand image: Allowing customers to return video games can also have a negative impact on your brand image. It may be perceived as a lack of confidence in the product or an unwillingness to take responsibility for customer satisfaction.
4. Time-consuming process: Returning video games can be a time-consuming process, requiring you to manage returns and handle customer complaints.
Case Studies:
1. Microsoft’s Xbox One Return Policy:
Microsoft has faced criticism in the past for its strict return policy for Xbox One consoles. In 2015, Microsoft announced that it would be allowing customers to return Xbox One consoles within 30 days of purchase, without a restocking fee. This change was met with mixed reviews, as some customers were happy with the new policy while others felt that it was too lenient.
2. Nintendo’s Return Policy for Wii U:
In 2014, Nintendo announced that it would be allowing customers to return Wii U consoles within one year of purchase, without a restocking fee. This policy was seen as more generous than Microsoft’s policy, and many customers were happy with the change.
Personal Experience:
As a video game developer, I have had the opportunity to work on both console and mobile games. In my experience, returning video games can be a tricky issue to navigate. While it may seem like a good idea on paper, there are several factors to consider before making a decision.
First and foremost, it’s important to weigh the potential benefits against the potential costs. Allowing customers to return video games can improve customer satisfaction and potentially lead to repeat business, but it can also increase production and marketing costs and decrease overall revenue.
Additionally, it’s important to consider the impact that returning video games could have on your brand image. If too many customers are returning your product, it may be perceived as a lack of confidence in the product or an unwillingness to take responsibility for customer satisfaction.
Finally, it’s important to be prepared for the potential administrative burden of managing returns and handling customer complaints.
