The Importance of Player Engagement
Player engagement is the key factor in determining the success of a game. Without players engaging with your game on a consistent basis, your revenue streams will suffer and your overall player retention rate will decrease. In order to keep players engaged, you need to continuously monitor their behavior within the game and make adjustments based on their feedback.
When to Drops a Game?
While it’s important to keep players engaged, there comes a time when it may be necessary to drop a game before it has reached its full potential. Here are some key factors to consider:
1. Decreasing Player Retention Rate
If your player retention rate is consistently decreasing over time, it may be a sign that players are no longer finding value in the game. This could be due to a number of reasons such as bugs, poor performance, or simply not providing enough new content for players to stay interested.
2. Low Revenue
If your revenue is consistently declining over time, it may be an indication that players are no longer willing to spend money on the game. This could be due to a number of factors such as poor value proposition or simply not providing enough content for players to justify spending money.
3. Negative Feedback
If you consistently receive negative feedback from your players, it may be an indication that there are fundamental issues with the game that need to be addressed. This could be due to a number of factors such as poor user experience or simply not providing enough variety in the game.
4. Competition
If the competition in the market is significantly outperforming your game, it may be an indication that players are no longer willing to spend time on your game. This could be due to a number of factors such as poor value proposition or simply not providing enough content for players to justify spending time.
5. Development Costs
If the development costs for maintaining and updating the game are consistently outweighing the revenue generated, it may be an indication that it’s no longer financially viable to continue supporting the game.
When to Keep a Game?
While there may come a time when it’s necessary to drop a game, there are also times when it’s worth keeping it going. Here are some key factors to consider:
1. Loyal Player Base
If you have a loyal player base that consistently engages with the game and provides positive feedback, it may be worth continuing to support and update the game.
2. Strong Revenue Streams
If your revenue is consistently high and there are no signs of declining, it may be worth continuing to support and update the game.
3. Positive Competitive Positioning
If your game is performing well in comparison to the competition, it may be worth continuing to support and update the game.
4. Long-Term Growth Potential
If there is still significant long-term growth potential for the game, it may be worth continuing to support and update the game.
Conclusion
In conclusion, deciding when to drop a game can be a difficult decision for any game developer. However, by considering key factors such as player engagement, revenue, feedback, competition, development costs, and loyalty of the players, you can make an informed decision about whether or not to continue supporting a game.
